What is the right price? It’s a definable and findable number. The Perfect Price™ maximizes your profits while building a lifetime customer through value satisfaction. And, it’s so “do-able.” MYPS! improves your chances of making your opening price the best one. It lessens your chances of having to mark-down the product later. It helps you avoid pricing too low and missing potential profits. And, it enables you to periodically re-examine your price in the light of changing market conditions. MYPS! takes advantage of the Web’s interactivity to present a survey dynamically -- different people see different variations. The presentation is randomized and eliminates all bias. So the data is exceptionally accurate. MYPS! saves you the huge logistical inconvenience of imprecise trial testing and potential negative customer reaction. No customer likes to return to a site and notice that the product he bought recently is now being offered at a lower price!